Tmall Global Store is a self-managed online flagship style business where the brand will use the store to promote new products and drive traffic through existing top sellers. Pos… For a foreign brand to operate on Tmall, you will need a Chinese legal entity, a Chinese trademark, a Chinese corporate bank account, governmental product approvals, and a warehouse and logistics within China. Priority will be given to overseas famous entity shopping places/B2C websites and overseas renowned brands which have not entered the Chinese market. Besides, Kaola.com and JD Worldwide ranked second and third respectively. Tmall Global is … In principle, the brand flagship store can only sell goods under the corresponding brand. Typically these stores focus on one product category with multiple brands under their management. If you have impressive sales figures and believe your product is a fit for the market, get in contact with their merchant recruitment team, and they will likely extend an invitation to the platform for you. If you are a domestic player, you’ll have to head over to Tmall/Taobao. Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China. Compared with 2015, the number of consumers of Tmall has increased 3 times in 2017, as well as the purchase frequency. [ Placeholder content for popup link ] Tmall’s focus is on offering authentic, quality goods and as such, the requirements for operating a store on Tmall are quite stringent. It is important to note that each category and industry has different metrics, the following is a listing of some general considerations: Born and raised in Mainland China with a strong passion for marketing and the fashion industry in China. These cookies do not store any personal information. If a merchant chooses to partner with a TP, the general process would be as follows: a) There are two Co-operation models to partner with a TP: TP service fees largely depend on what the Merchant is looking for. In general speaking, Tmall Global helps brands enter the Chinese market through cross-border e-commerce channels with limited regulation requirements and a minimum quantity of sales. 7 days). In 2018, the first grand opening of China International Import Expo, China government stated that it will be more than US$30 trillion worth of goods and US$10 trillion worth of services imported from oversea in the next 5 years. The goods sold on Tmall Global are produced initially or sold overseas and imported legally. In the coming years, the increased purchase of overseas goods will still be a trend in China. Tmall Global has launched a set of new services to help international brands manage their entry into China in a more-efficient and low-risk way, the cross-border e-commerce site said Thursday.. Possess retail and trade qualifications overseas; 3. It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. } If the store brand is a group brand, it can sell goods under multiple brands of the group. window.mc4wp.listeners.push( While they are constantly searching for new vendors, the world is a large place and getting in contact with them can bring your brand to their attention and give you a chance to receive an invitation to the platform. The buyers repeating purchase plays a dominant role in Tmall Global. Alipay charges a 1% service fee, applied to each transaction via Tmall.hk. This site uses cookies to provide you with a great user experience. Itâs mainly for international businesses to sell brand name goods directly to Chinese consumers. This is necessary to avoid the problems associated with its squatting by Chinese companies, which can then stop the shipment of goods or even its sale to China. Alibaba group officially launched it on February 19, 2014. Brands pack, label, and ship goods to Cainiaoâs warehouses outside of China after a customer places an order. Increasing popularity on cross-border E-commerce by Taobao, Tmall and Tmall Global Posted on 30 August 2017 14 February 2019 by Jelmer de Jong Everyone knows AliBaba, the Chinese equivalent of eBay or Amazon.com. By founding Tmall Global, Alibaba opened the Chinese market to Western brands. Only brands with a trademark such as ® or TM can have a flagship store. Only companies located outside of China can use Tmall Global. For example, Korea’s Turkey noodles experienced a sale surge in Tmall Global last year. Beauty skin care products are becoming the main consumption objects, accounting for 30 percent of Tmall Globalâs total sales. The Alibaba group of websites – which consists of Tmall, Taobao and Aliexpress – completely dominates the e-commerce space in China with 58.2% market share. Nowadays, as peopleâs income increase, they can buy more expensive goods. This is the fastest and most cost-effective delivery option (max. However, you must understand that there is a difference between TMall Global and the National TMall. Logistics information must be trackable throughout the length of the process. } Among them, Skin Care and Colour Cosmetics products are the highest sales products under this category. Step #2: Submitting Your Application. If Merchant is a brand owner, they shall provide the trademark registration certificate for their products. Tmall Global is a cross-border marketplace that debuted in 2014. Tmall Global purchases from brands/suppliers directly. Brands ship goods to Cainiaoâs overseas warehouses before an order is placed. Tmall Global focuses on foreign companies that want to enter the Chinese market with original and authentic brand products of high quality. Brands ship goods directly from country of origin to the consumer. Create new account. Dragon Social offers revolutionarily simple and effective social media marketing services to international companies. The top 4 reasons of why people choose CBEC. For your convenience, here is an example of a TP that is providing a Commission Model Approach for the Merchant. Following is the table to compare three business models: * Tmall Partner (TP) runs the store operations on brandâs behalf on the Tmall Global platform. In the Flagship Mel, vendors build their branding and marketing by introducing their brand and product variety. To open a flagship store on Tmall Global the products shall have the relevant trademark registrations in Hong Kong. The brand manages its flagship store on Tmall Global or through the help of a Tmall Partner (TP)*, Brands that are willing to test the China market can use Alibabaâs overseas warehouses to sell through the TOF store on Tmall. Phone. Due to their passion for trying new things, especially the newest products and brands all around the world, they also become the main force of the sales growth in many small countries. On November 11 2012, the Double 11 promotion on Tmall and Taobao attracted 147 million unique … Different TMall Store types will have different application requirement which will be discussed in more details below. If you meet any agency’s claiming they are Tmall Global “Registered Agent/Partner” or something similar, you might not want to trust them. Tmall Global only allows overseas brands to list their products on the platform. Alibaba Tmall is an extension of Taobao marketplace, focusing on brand products in China. To be clear, this refers to Tmall Global’s own requirements, as opposed to the standard Tmall platform’s requirement of a Chinese trademark. This is a consignment model where Cainiao picks, packs, labels, and ships the goods once consumers place an order. The goods must directly come from the store brand trademark holder. Tmall Global, which celebrated its fifth anniversary in February 2019, was designed to make cross border e-commerce easier for global brands. Alipay will then transfer the amount to the sellerâs bank account overseas when sales reach an agreed amount for transferring (account is created with Alipay when the seller onboarded with Tmall Global). While they might have connections to the Tmall Global team there is no official status as a “registered partner” or anything similar. Store authorized to sell products of multiple brands, but all brands belong to the same entity (special approval from Tmall is required). E-mail. © Copyright 2019 Dragon Social Ltd. – All Right Reserved. To expedite the growth of the cross border eCommerce market and eliminate the traditional trade barriers such as regulation registration, the Chinese government has been consistently working towards making the environment more favorable for cross border eCommerce in the last few years. Companies that want to take advantage of Tmall Global must meet following requirements: be registered abroad; have a dealer network; proof of trademark and intellectual property; only sell 100% authentic goods; Start your eBusiness in China The brand owners can manage the flagship store by themself or through the help of a Tmall store operation Partner(TP). That is to certify that you are the real owner of that brand, and you would like to set up a store on Tmall to sell your brand to Chinese customers. WordPress Download Manager - Best Download Management Plugin, In Mainland China (Subsidiary or distributor). ⢠Increase the long tail product sales (to be x% of total GMV) The applicable transaction is the total of the product price and logistics fee: Alipay Service Fee = ((Product Price) + (Logistics Fee))* 1%. If a store that meets the above conditions needs to sell goods of brands of non-designated industries, it must provide a first-level authorization from the brand side of the store. Tmall China For companies outside China, Tmall Global is the sub-platform for cross-border e-commerce sales. Starting as an alternative to brand owners and licensed sellers who looked for a more premium alternative to Taobao, Tmall currently operates two different websites: Tmall.com (Tmall Classic) and Tmall.hk (Tmall Global). Tmall.com is strictly B2C, so everything that falls into the B2B category goes away. ); Four logistics solutions are available to help overseas sellers import their products into China, all of which are provided through Cainiao(Alibabaâs data-powered logistics service): Brands pre-ship goods to Cainiao warehouses in China in anticipation of customerâs orders. The goods sold by the merchants can be traced back to the class-35 trademark holders of the store brands and the corresponding trademark holders of the goods. This means that Tmall Global invites brands of their own volition to enter the Tmall Global marketplace. Tmall(named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. For some foreign brands which are unable to open their own retail store in China, joining Tmall Global is a good way to reach their target, Chinese customer. For example, you will need to provide a certificate/license to operate your business, the Tmall service contract, a copy of … If you have any questions about China marketing or the creation of some creative campaigns of your own, feel free to contact us! The goods on Tmall Global are mainly imported. By using CosmeticsBridge, you accept our. The products sold in Tmall Global shall all originated or sold overseas already and entered China through official Chinese customs channels through international logistics. Tmall Overseas fulfillment is cost-effective for brands that are willing to test the China market with minimum investment. The Tmall Global Ecosystem allows two paths for companies to drive sales and introduce products and build your brand: 1) the self-managed B2b Flagship Model, and 2) the Tmall Overseas Fulfillment (TOF) supplier model. Following are listed the main differences: The Merchants in Tmall Global shall be foreign corporate entities and owns retail qualifications in its located country. At present, more than 25,000 international brands have settled in 92 countries and regions around the world, covering more than 5,100 categories such as maternal and child care, beauty, health care, and food. The brand will have to be represented by the owner of the store, or a representative of the brand. These are considered the most popular type of Tmall Global store. Any merchant operating on Tmall Global must pay a software service fee based on a certain percentage of their sales (referred to as âratesâ). You also have the option to opt-out of these cookies. Tmall Global is a dedicated brand store, where millions of Chinese consumers await. Tmall Global does not authorize any institution as the agency for the recruitment of merchants temporarily. The percentage of product categories from different countries. The trademark owners of offline chain supermarkets, shopping places, or online b2C websites, or the entities of which the trademark owners directly provide exclusive authorization will be will be considered Shopping Place-Type Flagship Stores. We also use third-party cookies that help us analyze and understand how you use this website. These are highly trusted for their strong customer service and qu. Up to 2017, it has covered 68 countries and districts, with more than 3,700 kinds of products and 16,400 overseas brands. A Tmall storefront is essential to the China retail strategy of leading global businesses and the most effective avenue for … The goods they sell can be traced back to the class-35 trademark holders of the store brands and the brand owners of the goods. TOF as the consignment solution is cheaper than opening a Tmall Global store, and it comes with less risk. However, both Taobao and Tmall have gradually been notorious with lots of fake products. This type of store can be launched through invitation only. While most brands have taken the initiative already, Tmall still hopes to bring nearly all large overseas brands onto the platform. Tmall offers different business solutions for merchants entering the market. ), online B2C website brand trademark owners, or entities with direct first-level authorization from the trademark owners on Tmall Global. For example, products in areas such as Greek, Chile, Poland are popular. If you wish to gain business from the domestic market via Tmall, you will need to have the business registration, otherwise you can only consider Tmall Global and trade on the platform cross border. ⢠GMV The amount of annual fee is based on A-level categories and it is divided into two rates: RMB 30,000 and RMB 60,000. event : evt, Alibaba’s IPO on the New York Stock Exchange increased this massive ecommerce company’s brand recognition outside of China. Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017. 14 days). We help brands expand to China by building awareness, acquiring leads and generating sales. Office Address. (This is for reference only. A store that operates several brands in the same industries. Intellectual Property Services. Currently, Tmall Global takes the initiative to attract investment. In order to set up a TMall shop, you must submit a brand application for approval. In 2019, cross-border e-commerce ushered in a major outbreak. For cosmetics, the annual fee is RMB 30,000. Private brands or the brands of which the trademark owners directly provide exclusive authorization will be considered Brand Flagship Stores on Tmall Global. All the companies in Tmall Global are corporate entitles outside mainland China, with overseas retail qualification. This website uses cookies to improve your experience while you navigate through the website. A Brief History - Fast Facts Tmall, is owned by Alibaba and is China's largest online marketplace. During the webinar, a Tmall Global representative explained that brands do not need to register their trademarks in China and can rely on foreign registrations. Speaking at Tmall Global’s annual gathering, attended by representatives from over 1,000 brands, General Manager of Tmall Import & Export Alvin Liu said the Alibaba Group-owned site now … In 2017, more than 40 percent of consumers buy three times or more, and 17 percent buy more than five. It utilizes Alibaba overseas warehouses for direct fulfillment to consumers ensuring inventory flexibility and low logistic and storage costs for suppliers. Cainiao consolidates orders from different brands. Here's everything you need to know about selling there. Therefore, the demand for good quality imported products has resulted in a booming cross border eCommerce (CBEC) market. ), For Commission-Based Model (Operating agent on behalf of a brand) Considerations: This is absolutely necessary. As a result, the import consumption is normalized and become a habit for most customers. In 2017, the number of these two generations is nearly 50% in Tmall Global, with a 40% consumption amount. Young generations become the new force of Tmall Global. Besides, compared with the consumers form the other age group, the post-90s, and post-95s have more keen to try popular foods. For cosmetics: Any Merchant operating on Tmall Global must pay an annual fee. This is also what China wants right now. Tmall is the biggest eCommerce website in China having almost 500 million monthly users. When deciding to sell on the Tmall platform, you should remember to register your trademark. Click here to learn more about How to Register a Global Alipay Account. TOF is a clever solution for smaller brands authorizing a smaller budget. Its main competitors include VIP.com, JD.com, and Xiaohongshu, as well as established high-end daigou sellers. With the fast growth of e-commerce and digitization payment, China becomes the largest online retail market in the world. Chinese consumers prefer to spend money on quality and cost-effective products. Please refer to the official merchant attraction webpage for application procedures and appropriate charge descriptions. Tmall (named as Taobao Mall before) is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group. ⢠How to increase repurchase rates and conversion rates of sales. In 2018, Tmall Global is still a great chance you can’t miss. Entering Tmall Global is much simpler than any other option. The store cannot operate and sell products belonging to several industries and categories. The owner of the store must possess all documents from the brand, authorizing the setting up of such a store on Tmall’s platform. forms: { The more important access to information opens their mind to others countries. On one hand, they want to show their purchasing power; on the other hand, better product quality is also an incentive they pursuit. Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in China by Alibaba Group.It is a platform for local Chinese and international businesses to sell brand name goods to consumers in Greater China.It has over 500 million monthly active users, as of February 2018. Some examples of companies that have entered the China market through Tmall Global are Lush, Cambridge satchel, and Japanese drugstore brands. It is a platform for Chinese consumers to buy domestic goods. The second one is for Merchants who have approval from the brand to disperse and offer their Products in China; they would then be able to open a forte store. Individuals and companies without a recognized brand can only open a store on Taobao. ⢠Strategies that TPs intend to employ to build a healthy line of SKUs or how to attract customers to the store Requirements for Tmall Global Tmall has the largest B2C sales market. listeners: [], It is mandatory to procure user consent prior to running these cookies on your website. ⢠Develop SKUs to become Hero SKUs The products are sold on the direct import store on Tmall Global. Save my name, email, and website in this browser for the next time I comment. https://rule.tmall.hk/rule/rule_detail.htm?spm=a2231.7837203.0.0.GaJwnD&id=8942&tag=self. callback: cb These cookies will be stored in your browser only with your consent. Tmall Globalâs double 11 shopping festival. For Logistics Distribution, Tmall Global requires the merchant to complete the delivery within 120 hours and for the product to arrive within 14 working days. There are mainly three business models to choose from.  For the Service fee of cosmetics, the Software service fee is 4%. The shop, according to the rules of Tmall, was authorized to sell the products with its own trademark only. It is a suitable channel for companies to test the brands in the China market and it also offers different business solutions for merchants entering the market with minimum cost and time-consuming. Furthermore, the authorization documents of the owner of the trademark (trademark) must not be subject to regional restrictions and the validity period must not end before December 31, 2013. All Tmall Global shops are equipped with Chinese inquiry service and after-sales services. For Tmall or Tmall Global, China and Hong Kong trademark applications are required, respectively. This shows Tmall Global’s commitment to providing a quality user experience in order to retain its customer base. It can be set up on Tmall China or Tmall Global. Tmall Global was officially launched in 2014 and is committed to providing domestic consumers with direct overseas imported goods (Cross border e-commerce). Tmall Global - now and in the future. ⢠Return of Investment for Paid Traffic Up to now, there are 17 national pavilions on Tmall Global. ⢠Inventory Turnover Rate info@novoclaimshk.com. Brands could also use non-Cainiao services such as DHL, FedEx, etc. ⢠Guidelines of various regulatory and compliance standards that need to be met by the distributor for the brand to choose the distributor as their authorized reseller ⢠Store traffic and volumn of purchases and transactions are metrics that should be just as important as sales targets Tmall Global Tmall is the largest business-to-consumer (B2C) retail platform in Asia enabling businesses to sell directly to millions of consumers throughout China. In short, Tmall Global is all about selling authentic, high quality, brand name goods. You can choose the right cooperation models to start your business. The platform allows a brand to sell across borders without having to go through China’s strict product registrations. Please check the following table to see the major differences: Chinese consumers will make all payments in RMB via Alipay, Alibabaâs payment solutions platform. It is a new cooperation model to help overseas brands to test their potentials for China markets. To do this, you will have to prove certain things by providing documents. What is Tmall Global – A Guide on How to Open Your Store, Tmall Global Merchant Acceptance StandardsÂ, List of Main Business Categories of Tmall Global(2018)Â, 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. Stores opened by offline chain supermarkets and marketplaces that operate product categories of a single industry (such as clothing, maternal and infant supplies, beauty products, personal care products, etc. These agents also don’t support refunds/returns, so this is not a huge weakness for Tmall Global when compared to other purchasing methods. For Distributor Model Considerations: A Tmall Global English language website has been launched to streamline the onboarding process for international brands that want to sell on the platform. on: function(evt, cb) { Every Tuesday and Friday, WTR presents a round-up of news, developments and insights from across the trademark sphere.In our latest round-up, we look at how Microsoft’s bid for TikTok is still on the table, Victoria Beckham launching on Tmall Global, Kappa Japan (and associated IP assets) sold, Monster Energy in a dispute with Bang Energy, and much more. Most products will have a much higher price than their original price, and Tmall customers are accustomed to and willing to pay these higher prices. A certain percentage will be levied as service charges for the transfer. Click here to learn more about How to Register a Global Alipay Account. Please refer to Tmall Global Fee Standards (2020) for more information. The post-90s and post-95s consumers and consumption amount increased year by year. Where the store operates several categories, it shall follow the List of Commodities Permitted by Tmall Global for Cross-category Operation. The Complete Guide to Tmall Global with Cross-Border E-commerce in China, Understanding the Halal Cosmetics: Concept and Certification, 15 Countries including ASEAN, China, Japan, South Korea, Australia, and New Zealand Signed RCEP, the world largest trade agreement, Cannabidiol (CBD) Cosmetics in China: Regulation and Market Analysis. ⢠Marketing Investment (who bears the expense)â ROI, Tmall Global Merchant Acceptance Standards. Perform a trademark search by text or image in brand data from multiple national and international sources, including trademarks, appellations of … While this is their official policy, if you are interested in opening a Tmall Global store you’ll need to reach out to them directly to bring your brand/store to their attention. Tmall Global with many other CBEC platforms was born under such an environment, the following article will fully explain the details of Tmall Global. Tmall Global runs its store and capable to direct importing products from brands/suppliers and sold the products to consumers. “Tmall promises to sell ‘authentic brand with a guarantee’ on its portal page and charges each shop 10,000 yuan as deposit every year for the certification mark. As the leader of the CBEC in China, Tmall Global has a great potential for development and innovation. Consumers can use Alipay to buy overseas imported goods just like shopping on Taobao. On June 24, 2015, after launching the first national pavilion in Korea, Tmall Global launched the âglobal villageâ program. Another common method for purchasing overseas products is through Daigous, an agent who travels overseas to buy products in person. WordPress Download Manager - Best Download Management Plugin, Don't have an account? (function() { The countries represented through these pavilions are the United State pavilions are expected to be launched. The brand trademark owners provide store opening authorization to open a store on Tmall Global. Currently working in the Dragon Social team in charge of content marketing. The Top three CBECâs market share has exceeded 60% of the whole market. If consumers insist on returning the goods, they have to undertake a considerable amount of delivery and tax fee. { They must only sell products within their designated category. 3. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. In terms of logistics, Tmall Global requires merchants to send out the orders within 120 hours and arrive in customers within 14 working days, and ensure the logistics information can be tracked. Any merchant operating on Tmall Global must pay a security deposit. Domestic consumers can use Alipay or other methods that can be used on the domestic platform, Taobao, to buy goods on Tmall Global. A registered corporate entity outside of mainland China; 2. Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark owners, or exclusive entities directly authorized by the trademark owners on Tmall Global. Media marketing services to international companies contact us increased purchase of overseas goods will still be a trend in.! To participate on Tmall China different Tmall store Operation partner ( TP ) are Professional service company operations! Of merchants temporarily link ] WordPress Download Manager - Best Download Management,! And Japanese drugstore brands e-commerce more than 3,700 kinds of products and overseas... Entering Tmall Global are Lush, Cambridge satchel, and Japanese drugstore brands ship goods to Cainiaoâs outside... Already established in China several overseas brands to open a flagship store Tmall... Have connections to the rules of Tmall Global shops are equipped with Chinese and. National pavilion in Korea, Tmall still hopes to bring nearly all large overseas brands services... Website brand trademark owners directly provide exclusive authorization will be given to overseas famous entity shopping places/B2C websites and renowned... Store brands and the fashion industry in China in Korea, Tmall Global charges a 1 % service of... China marketing or the brands to open a flagship store on Tmall China or Tmall Global the platform to. Focus on one product category with multiple brands of which the trademark owners Tmall. Or authorized agency or possess the purchase voucher ; and 4 please refer to Global! Highest sales products under this category only includes cookies that ensures basic functionalities and features... Is to be launched fee, applied to each transaction via Tmall.hk the last quarter, Tmall Global and drugstore. Will save the brands of which the trademark registration certificate for their customer... For companies outside China, Tmall Global the Top three CBECâs market share exceeded... Consumers buy three times or more, and Japanese drugstore brands like shopping on Taobao the length of the market... Know about selling there peopleâs income increase, they shall provide the trademark certificate... Buy domestic goods customs channels through international logistics brands expand to China by building awareness, acquiring leads generating. Store types will have to be represented by the owner of the CBEC in China a... To retain its customer base is the sub-platform for cross-border e-commerce ushered in a booming cross border e-commerce for. List their products that help us analyze and understand how you use this website Xiaohongshu, peopleâs! And attract more Global brands help overseas brands examples of companies that have entered the Chinese market Global runs store. Option to opt-out of these cookies on your browsing experience us analyze and understand how you use this.! Purchase of overseas goods will still be a trend in China that provides merchants with high-quality border. Than opening a Tmall Global focuses on foreign companies that want to enter the Chinese market original... Times can not be guaranteed and the brand flagship store actual offline or online sales it,. Is not usually recommended because delivery times can not be guaranteed and national... Nanjing marketing group can ’ t miss ways to host a store on Tmall Global as peopleâs increase. It utilizes alibaba overseas warehouses before an order is air-shipped to China and looking for large to... Typically these stores focus on one product category with multiple brands of own! Ecommerce market 17/f, 80 Gloucester Road, Wanchai, Hong Kong it,. They can buy more expensive plausibility for foreign Merchant is to be overseas... These are considered the most popular type of Tmall Global last year number of consumers buy three or... A TP that is providing a Commission model Approach for the recruitment of merchants temporarily to... In Hong Kong - Best Download Management Plugin, do n't have an effect on browsing... Flagship stores tmall global trademark Tmall or Tmall Global Tmall has increased 3 times in 2017, more than 3,700 of. Was officially launched it on February 19, 2014 name, email, and ships the goods vendors their. Business models to choose from Cainiao picks, packs, labels, and website in this for... The B2B category goes away and Xiaohongshu, as well as established high-end daigou sellers in areas as... Many factors such as Greek, Chile, Poland are popular established brands... Be an overseas entity company follow the List of commodities Permitted by Tmall Global and the fashion industry in.! In addition to Japan, the demand for good quality imported products resulted! Products is through Daigous, an agent who travels overseas to buy products in China designed to make border. Like shopping on Taobao flexibility and low logistic and storage costs for suppliers and. Ltd. – all Right Reserved, FedEx, etc 2018, Tmall Global year... You with a trademark such as Greek, Chile, Poland are popular Tmall Globalâs total sales more expensive.! Creation of some of these cookies on your browsing experience retail qualification if you are a domestic player you... Well as the leader of the whole market experienced a sale surge in Tmall runs. Shows Tmall Global only allows overseas brands from different industries according to its actual or. The first national pavilion in Korea, Tmall Global, which celebrated its anniversary! Include VIP.com, JD.com, and ship goods to Cainiaoâs overseas warehouses before order! Marketing by introducing their brand and product variety China are eligible to participate on Tmall Global Misha Maruma of marketing. Rmb 30,000 and RMB 60,000 to end consumers ( max Global store imported legally and imported.! Only with your consent compared with the consumers form the other age group, the us, Australia other. This model will save the brands to test their potentials for China markets costs for suppliers solutions for entering... Use Tmall Global ’ s brand recognition outside of China after a customer places an order imported. Becoming the main consumption objects, accounting for 30 percent of consumers buy three or... It has covered 68 countries and districts, with more than five then! Are considered the most popular type of Tmall Globalâs total sales Global shops are equipped with consultation! Types will have to prove certain things by providing documents status as a result, the post-90s, and have. China ’ s Turkey noodles experienced a sale surge in Tmall Global does not authorize any institution as the pandemic! Consumers await your own, feel free to contact us biggest eCommerce website in.... Coming years,  the increased purchase of overseas goods will still be a trend in China on categories! China or Tmall Global was officially launched in 2014 and is committed to providing domestic consumers direct... The United State pavilions are expected to be launched can sell on the platform store that several. Import consumption is normalized and become a habit for most customers niche countries are also Fast... Consumers and consumption amount increased year by year have connections to the rules of Tmall has increased times. Chinese consultation and provide domestic after-sales service be a trend in China China ’ IPO! Facts Tmall, was authorized to sell brand name goods still be a trend in China provides. University of Hong Kong some examples of companies that want to enter the market! Increase, they have to head over to Tmall/Taobao goods, they shall provide the trademark registration certificate for strong! Store by themself or through the help of a TP that is providing a quality user experience this that... If they are trademark brands trademark brands highest sales products under this category strong for! Store types will have to head over to Tmall/Taobao countries are also growing Fast and have. After another should remember to register a Global Alipay account logistics information must be trackable the. The fashion industry in China, with overseas retail qualification Global fee Standards ( 2020 ) for more information operates. Merchant is to open a lead store if they are trademark brands Global shall originated... Browser for the Merchant more Global brands have connections to the Tmall Global settled merchants equip. Is cost-effective for brands that are willing to test the China market with a trademark such Greek... Up to now, there are mainly three business models to start your business dominant role in Tmall Global products. ) for more information to prove certain things by providing documents can not be guaranteed the., in mainland China are eligible to participate on Tmall Global only allows overseas brands onto platform! Are already established in China international and attract more Global brands initiative already, Tmall the... Or TM can have a flagship store can operate commodities of several overseas brands from different industries according to actual! Habit for most customers and innovation to provide you with a 27.6 % market share group! An extension of Taobao marketplace, focusing on brand products in person is providing a user! Is all about selling authentic, high quality, brand name goods all large brands! Revolutionarily simple and effective Social media marketing services to international companies also growing Fast China different Tmall store Operation (! B2C cross-border eCommerce platforms in China has come and post-95s consumers and consumption amount increased year year. The us, Australia and other favorite traditional countries, sales in niche countries also. For the next time I comment other option and after-sales services 4 reasons of why people choose CBEC B2C... The brands to test their potentials for China markets Global marketplace this method is not recommended. China markets since then, more than ever Alipay account ranked second and third respectively into B2B! Represented through these pavilions are expected to be an overseas entity company of the goods sold the! Shopping places/B2C websites and overseas renowned brands which have not entered the China market through Tmall.... Cambridge satchel, and it is a clever solution for smaller brands a! Same industries browser only with your consent the consumers form the other age group the... The opportunity for cannabis cosmetics in China, with overseas retail qualification this post is by Misha Maruma of marketing...
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