"Y'all good?" — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. Y’all good? Popeyes' sly show of sympathy for the competition, people were willing to wait in line at the drive thru for over half an hour, only to find their local Popeyes had sold out of chicken sandwiches (via Twitter). Popeyes replied to Chick-fil-A's tweet, saying: "... y'all good?" Daily Texan: For a time, there seemed to be a chicken sandwich war occurring on social media. With two words, the social media team at Austin-based advertising agency GSD&M sent the internet into a frenzy about the new Popeyes chicken sandwich. For us, clearly, our performance blew any goals they had in mind out of the water. Brown sat down with The Daily Texan to discuss her experience working on the twitter account. Eight days later, the chain was sold out. So they don’t necessarily have a strong community behind them who can sway media. The louder they kind of got about their stance on anti-LGBTQ, the louder our fans got about how we were the better sandwich because we were without the homophobia. There no shortage of videos online battles breaking out because of the coveted menu item. Wendy's decided to join in, too, throwing in a little shade of their own at both Chick-fil-A and Popeyes. Popeyes started off with roughly a tenth of Chick-fil-A’s Twitter followers. Popeyes had only about 100,000 Twitter followers before the fight began. You have Chick-fil-A, who is known to be more conservative. Case in point -- Chick-fil-A tweets a pretty nondescript tweet about its sandwiches reading simply, "Bun + Chicken + Pickles = all the [heart] for the original." Email webmaster[at]dailytexanonline.com, Comments about articles or images? Late-night talk-show hosts joked about it. I really don’t think that’s happened (before). "Y'all good?" Why do you think Popeyes’ campaign stood out amongst other restaurants online? The Chicken War between Chick-fil-A and Popeyes is still waging on social media y'all, and the only thing known for sure at this point is that Twitter has jokes. For a limited time, those looking to score some of these mysterious famed chicken bites can do so with free delivery! The chain posted the viral "... y'all good?" Popeyes' tweet went viral, kicking off a frenzy that led to the chain running out of sandwiches before the end of August. Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. What were the major points you shared with the audience? On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. Copyright 2020 Kulture Hub. Celebrities chimed in. After Popeyes' initial tweet, Chick-fil-A days later took a subtle dig at them, crowning its version of the chicken sandwich as the "original." Previously an underdog in the fast-food game, their sandwich bumped them up a few ranks. David vs Goliath. And then it introduced the product in August of last year to little fanfare, though tests were successful. Take a short trip back in time with me to Aug. 12, last Monday. On Monday, Popeyes responded "y'all good… We didn’t create it. We need to do better,” read one tweet. Eight days later, the chain was sold out. by: Jordan Highsmith. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A’s 1,026,039, according to data from Thinknum. One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. And then came the tweet. Like, there’s something going on because this is really hitting right now.”. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. For those of you unaware of why two fast food companies would be fighting on the internet, here's a quick recap. Creatives talk mental health recovery for the winter. Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. The sandwich wars waged on Twitter began Aug. 19, when Chick-fil-A appeared to take a jab at the new sandwich that Popeyes had begun offering. We wanted to make sure that the buzz didn’t just happen on Twitter, that it also translated into sales. For one, it’s the crunchiest, crispiest fast-food chicken sandwich out there. On August 19, 2019, one week after Popeyes’ Chicken Sandwich launch, Chick-fil-A tweeted a not-so-thinly-veiled nudge at its rival, saying “Bun + Chicken + Pickles = all the [heart emoji] for the original.” In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. Dipsea is turning women on, Barry Jenkins proves a career as a Black director is more than possible, Why Loyalty Above All is the next great thing in sports and entertainment, Survival of the flyest: Black-owned boutique talks outlasting the pandemic. “Y’all good?”. Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. This worked out alarmingly well for Popeyes. At its peak, between August 17 and September 1st of 2019, 338,000 online conversations sprung up concerning the ‘wich. Dive Insight: It has been a long year since the chicken sandwich wars set social media ablaze and put Popeyes' brand name back on the rise. Popeyes swiftly swooped in after the flub to mock its fast food competitor. A mid the butterfly effect of Popeyes’ seemingly-inconsequential Twitter roast, the fried chicken chain has yet to comment on anything other than its chicken breast shortfalls, though the “Y’all good?” tweet that started it all was arguably less direct. (Another) point we made was that black Twitter made this pop. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. the Popeyes tweet read, in response to a Chick-fil-A tweet … The tweet, which garnered over 300,000 likes, enabled Popeyes to earn 8 billion impressions on social media, which is worth about $87 million. “Y’all good?” One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy. AB: I think the extra power we had was that our campaign pretty much had the full force of black Twitter behind it. It was a fast-food phenomenon like few else. Here's How It's Celebrating. Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. After "y'all good?" The goth-metal rapper calling out Playboi Carti, 8 Timberland collabs to help you survive the brick weather, How Stalley is continuing the push for blue-collar creatives, We hate the cold too! read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Chick-fil-A did not respond to the chirp from the rival poultry purveyor. AB: For me, the unexpected thing was that we sold out two month’s worth of product in like a week. Advertisement In a tweet tagging Chick-fil-A on Thursday, Popeyes said, “seriously... y’all good?” Because word travels fast in the digital age (one might even say instant), other countries have taken an interest. As a result, the sandwich wars began. In a time when we can’t crowd stores and fight people in line for their sandwiches, it’s nice we can still get them. The tweet said: “Bun+Chicken+Pickles = all the [heart] for the original.” ... y’all good?” it asked. Popeyes Chicken tries picking a fight with Chick-fil-A then Wendy’s swoops in with the TKO Posted at 9:02 am on August 20, 2019 by Sam J. — Popeyes Chicken (@PopeyesChicken) August 19, 2019. On August 19, Chick-fil-A threw a subtle jab at Popeyes in response to its new nationwide chicken sandwich, one made of the same ingredients as Chick-fil-A’s chicken sandwich. Questions about the site? It is SO ON! Likewise, they have been introduced to China. Part of this hype can be credited to Angela Brown, … The Daily Texan does not guarantee their accuracy. Whatever you think, it seems as if the world will forever have a special love for the Popeyes Chicken Sandwich. Popeyes quote-tweeted the tweet, adding: "... y'all good?" 1 on their most popular petition site, Queremos, demand is undeniable! Posted: Aug 21, 2019 / 02:51 AM CDT / Updated: Aug 21, 2019 / 03:27 AM CDT. Within days of Popeyes' tweet, every … Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. The tweet went viral and Popeyes chains were scrambling to serve up as many sandwiches as possible. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. the Popeyes tweet read, in response to a Chick-fil-A tweet that read, "Bun + Chicken + Pickles = all the <3 for the original." On Monday, Popeyes responded "y'all good?" DT: What was your response when you realized the tweet had gone viral? The message is simple: the rest of this year may be dim, but the sandwiches are still here for our comfort. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. Who are the creatives behind Future’s most toxic moments? The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. BIRMINGHAM, Ala. (WIAT) — Faces were glued to their phones Monday afternoon after Popeye’s took a slight jab at Chick-Fil-A on Twitter. The interaction caught people’s attention and went viral. Chick … AB: We look at our social performance report every month. Canada has just recently tested out the chicken sandwiches in their locations. Popeyes responded with a perfectly on-brand “...y’all good?” Social media loved it: Black Twitter made memes, celebrities posted without getting paid, talk show hosts joked, lines wrapped around the block and Popeyes started selling more than a thousand chicken sandwiches a day. They took something that we as a brand saw (as a) competitive moment and they made it a cultural moment. Part of this hype can be credited to Angela Brown, GSD&M social media strategist for Popeyes’ Twitter. A lot of trends are taken from black Twitter, and then taken to other platforms (and) brands (and) communities (who) are not black. The week after the tweet, Popeyes increased its market share 30% (Restaurant Business Online)—the largest QSR market share increase ever tracked by analytics firm Sense360. Wendy's is the undisputed queen when it comes to spicy chicken in the fast-food arena, which, thanks to some recent petitioning from Chance the Rapper, is back on their menu. On August 19, 2019, #TheChickening came home to roost when the Popeyes Chicken Twitter account tweeted two simple words in response to Chick-fil-A: “Y’all good?” Advertisement Naturally, we all wanted to know the face(s) behind such a tweet. Email editor[at]dailytexanonline.com, Q&A: ‘...y’all good?’: The social media strategist behind the viral Popeye’s chicken sandwich tweet. read the Aug. 19 tweet, a response to a Chick-fil-A post hyping its own chicken sandwich. Cali raised, NY based writer. "Y'all good?" Popeyes spent two years developing its $4 chicken sandwich. We noticed that our fans were starting this conversation between us versus Chick-fil-A because they weren’t (supporting the same) values of the company. Popeyes and Chick-fil-A are locked in a fried-chicken feud after Popeyes debuted a new chicken sandwich. tweet at Chick-fil-A on August 19, 2019. That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. They’re anti-LGBTQ. AB: The hype was organic. ... y’all good? Wedding photography horror stories that will make you laugh, cry, and love, 5 photographer horror stories that will make your skin crawl, Are sexy audio stories the new wave? We didn’t initiate it. All of life’s problems can be solved by buying. And then came the tweet. Being most popular in Texas, more sandwiches have been sold there than anywhere else! When Chick-Fil-A sent out that Tweet, it backfired. Popeyes introduced a new chicken sandwich to its menu last month and jabbed competitor Chick-fil-A on Twitter Monday. Popeyes celebrates one year of chicken sandwich craze, The Advocate Daily Podcast interviews abolitionist Brea Baker, Celebrities are humans too: Inside the minds of superfans and stans, Who is Mario Judah? AB: Tweets and social don’t always translate to sales. A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar “Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. All RIGHTS RESERVED. And then it introduced the product in August of last year to little fanfare, though tests were successful. The Popeyes vs. Chick-fil-A rivalry has been one for the books -- and it's only been going on for a few months. The Chicken Sandwich Wars Began. Tweet. DT: What surprised you about the process? Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. Popeyes responded: "Y'all good?" Popeyes, on the other hand, was uniquely positioned to ruffle feathers for one simple reason: It is threateningly good. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. We weighed heavily on that because a lot of times black Twitter does not get the credit they deserve for all the moments that they make happen. They also prompted Popeyes to defend itself and their fans to join in the fray. With social media being as powerful as it is now, the positioning that people and brands take (can) help sell our product. tweet at Chick-fil-A on August 19, 2019. After Popeyes released their chicken sandwich, Chick-fil-A, the self-proclaimed inventor of the chicken sandwich, was quick to tweet a passive aggressive response, to which Popeyes responded, “…Y’all Good?” Hilarious, simple — and brilliant. In response, Popeyes tweeted simply, “…y’all good?” It was the tweet read ’round the world. — Popeyes Chicken (@PopeyesChicken) August 19, 2019 Of course, the social media debate has ruffled some feathers and prompted other fast-food brands to weigh in. DT: You recently spoke in California at Brandweek about the Chicken Sandwich Campaign. Really, just two words. So when we tweeted this, we were like, “Let’s see if it outdoes our best-performing tweet. Twitter Explodes After Popeyes Announces 'Bring Your Own Bun (BYOB)' Policy to Fight Chicken Sandwich Shortage . One little tweet was all it took for Popeye’s to get the country ramped up in a frenzy.Going on to sell 203 million in a year, Popeyes Chicken Sandwich captured the zeitgeist. The battle between the two chicken sandwiches has been a major topic of discussion on social media over the last week. Sandwich sales were 16 times more than projected (Forbes), which led to Popeyes selling out of their 10-week sandwich supply in eight days (internal data). Neither is bad, but neither is as good as the Popeyes sandwich. Chick-fil-A, feeling the heat from us as a competitor, led to the insecure sub tweet. Popeyes lovers, who had already been rallying around the new sandwich online, quickly labeled the tweet a subtweet. Selling 3,582 sandwiches in a single store in one day does not lie. Popeyes Ignited the Chicken Sandwich War 1 Year Ago Today. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. Site design ©2011-2020 Texas Student Media. In the midst of the hype, Chick-fil-A tweeted, “Bun + Chicken + Pickles = all the (heart) for the original.” Popeyes responded and tweeted “...y’all good?” The tweet went viral with over 320,000 likes. Popeyes and Chick-Fil-A start Twitter war over who has the better chicken sandwich Local News. Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Within a week, the sandwich sold out nationwide, prompting the company to relaunch the product two months later. Understandably, Chick-fil-A’s timely tweet at the release of this new sandwich sparked a debate. It only brought attention to the sandwich. And just like that, the so-called “Chicken Sandwich Wars” had begun. Popeyes spent two years developing its $4 chicken sandwich. Twitter exploded with likes, retweets, commentary, and memes. That tweet spawned a Twitter storm: It has over 323,400 likes and 86,000 retweets. If successful there, Popeyes may very well establish itself as a fast-food empire, rivaling McDonald’s and Wendy’s. With Brazil voting the sandwich No. "Y'all good?" These tags are automatically generated. Comic artist, musician, and a funky dude. https://t.co/lPaTFXfnyP — Popeyes Chicken (@PopeyesChicken) August 19, 2019 That singular tweet had more than 320,000 likes and Popeyes earned 8 billion impressions, worth $87 million. The product is good, but the brand is not as favored among people. The tweet appeared on the official Popeyes account at 1:58 p.m. “It was 15 minutes of turnaround putting out the tweet that triggered the whole thing,” Mr. Cardinali said. "Y'all good?" Just curious about the hype? Communications major and philosophy minor at Pace University. Popeyes responded, quote-tweeting Chick-fil-A's tweet and adding, "y'all good?" Without realizing what weight the tweet that launched their popularity to the stars, Popeye’s asks us: “2020 – Y’all good?” And in commemoration of its massive popularity, Popeye’s has started a countdown to 2021 in Times Square. We’ll measure what’s doing well on each platform and lean more into whatever content is performing the best. All images and content ©Texas Student Media. Popeyes' tweet has since been liked almost 300,000 times and garnered over 85,000 comments. Trending News This web site is controlled by a third party and is not affiliated with Popeyes or its parent company, Popeyes Louisiana Kitchen Inc. Popeyes replied “…y ’all good?” and the rest is history. You have to have an agreement with the client to figure out, “What does success look like for them?” And then (determine) how you incorporate what you’re doing into that. By Jeanine Marie Russaw On 9/12/19 … The tweet’s laid-back tone and southern twang stood in contrast to Chik-Fil-A’s conventional attitude. When the numbers started rolling in, that’s when I was like, “Oh, we might have done something here. Take a short trip back in time with me to Aug. 12, last Monday. The chain posted the viral "... y'all good?" … y’all good? Excitement over the product made Popeyes the center of attention on Twitter. 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