Any merchant operating on Tmall Global must pay a security deposit. The goods they sell can be traced back to the class-35 trademark holders of the store brands and the brand owners of the goods. All Tmall Global settled merchants will equip their stores with Chinese consultation and provide domestic after-sales service. • UV – Brand awareness – User Viewership It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. By Kelly Kovack. This website uses cookies to improve your experience while you navigate through the website. The cross-border model requires merchants no longer to have a legal entity in China nor hold stock in the country. Double 11 in 2017 generated 25.1 USD billion worth of transactions in a single day. In February 2014, Alibaba launched Tmall Global as a cross-border marketplace for foreign brands and merchants to sell directly to Chinese consumers. Doordat Alibaba, de vader van Tmall global, ook logistieke oplossingen biedt, kan levering binnen 6 tot 10 werkdagen geschieden. We also use third-party cookies that help us analyze and understand how you use this website. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. In 2019 Q1, Kaola (27.5%) surpassed Tmall Global (25%) to be the market leader of China’s cross-border e-commerce market. Brands ship goods to Cainiao’s overseas warehouses before an order is placed. In general speaking, Tmall Global helps brands enter the Chinese market through cross-border e-commerce channels with limited regulation requirements and a minimum quantity of sales. Tmall Global just released “The New Norm for 2018 Cross-border Consumption with Young People Insight Report” with CBNData. It allows international brands to sell products under the Cross-border Trade policy which can be free from large time and cost consuming to overcome legal regulation barriers. Global beauty brands are flocking to China's largest cross-border e-commerce platform, but many don't understand its requirements or its e-commerce ecosystem. For cosmetics, the annual fee is RMB 30,000. This includes two types: stores authorized to sell goods of certain brand; and stores authorized to sell multiple sub-brands which belong to the same A certain percentage will be levied as service charges for the transfer. Other prominent platforms include JD Global (13%), VIP Glob… @2020 Cosmetics Bridge.com all rights reserved. If the store brand is a group brand, it can sell goods under multiple brands of the group. Therefore, the demand for good quality imported products has resulted in a booming cross border eCommerce (CBEC) market. The applicable transaction is the total of the product price and logistics fee: Alipay Service Fee = ((Product Price) + (Logistics Fee))* 1%. Sephora 20 May, 2020, 16:14 BST. However, when you take your product in-country and sell on Tmall, you are now reaching some 550 million customers You can choose the right cooperation models to start your business. })(); Necessary cookies are absolutely essential for the website to function properly. Five things to know about selling cross-border on Tmall. • Inventory Turnover Rate Tmall Global is a dominant cross-border e-commerce platform, the first choice for many well-established international brands to land on if wish to sell in China. Web2Asia is one of the leading certified Tmall Partners to setup and operate Tmall International shops. ... Tmall Global 101: Selling Online to China Using Cross-Border e-Commerce . window.mc4wp.listeners.push( Cainiao consolidates orders from different brands. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. 14 days). AirAsia Group Bhd’s logistics tech venture Teleport has partnered with Cainiao, the logistics arm of Alibaba, to deliver cross-border orders made on the latter’s e-commerce platform Tmall Taobao. Over 70% of sales in China are assisted sales. You also have the option to opt-out of these cookies. listeners: [], Franchise Store or “Monopolized” In 2018, the first grand opening of China International Import Expo, China government stated that it will be more than US$30 trillion worth of goods and US$10 trillion worth of services imported from oversea in the next 5 years. merchants with brand authorization documents giving them distribution rights to sell products without geographical restrictions in the Greater China Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China. Cross-border shopping by Chinese consumers surged this year, underpinned by strong activity on Alibaba Group’s Tmall Global e-commerce platform. The goods sold by the merchants can be traced back to the class-35 trademark holders of the store brands and the corresponding trademark holders of the goods. CND relax Hemp control, Does the opportunity for cannabis cosmetics in China has come? Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013. on: function(evt, cb) { Stores opened by offline chain supermarkets and marketplaces that operate product categories of a single industry (such as clothing, maternal and infant supplies, beauty products, personal care products, etc. Sephora has announced a partnership with cross-border e-commerce platform Tmall Global to launch the Sephora Tmall Global Flagship Store. There are mainly three business models to choose from. The products sold in Tmall Global shall all originated or sold overseas already and entered China through official Chinese customs channels through international logistics. Merchants who hold brand licensing goods can open a franchise shop in Tmall. In terms of logistics, Tmall Global requires merchants to send out the orders within 120 hours and arrive in customers within 14 working days, and ensure the logistics information can be tracked. Brands pack, label, and ship goods to Cainiao’s warehouses outside of China after a customer places an order. Tmall Global is Tmall’s import cross-border e-commerce platforms allowing Chinese consumers to buy directly from overseas merchants. Stores opened by brand owners or exclusive dealers directly authorized by trademark owners on Tmall Global. (This is for reference only. Alibaba-produced video case study on how Web2Asia is working with Jellycat out of the UK to sell their products to Chinese consumers via Tmall Global cross-border and made them number 1 … Please check the following table to see the major differences: Chinese consumers will make all payments in RMB via Alipay, Alibaba’s payment solutions platform. To expedite the growth of the cross border eCommerce market and eliminate the traditional trade barriers such as regulation registration, the Chinese government has been consistently working towards making the environment more favorable for cross border eCommerce in the last few years. Tmall Global Store is a self-managed online flagship style business where the brand will use the store to promote new products and drive traffic through existing top sellers. This is the fastest and most cost-effective delivery option (max. while properly responding to customers requests. ), For Commission-Based Model (Operating agent on behalf of a brand) Considerations: AirAsia’s Teleport partners Alibaba’s Cainiao for cross-border deliveries from Tmall Taobao for 11.11 sales | The Edge Markets Learn more about how to setup and sell on Tmall Global International with out one-stop solution cross-border China e-commerce solution With all the boring tax stuff out of the way let’s get to the top 3 China Cross-Border E-Commerce Platforms! Due to the wide news coverage of Alibaba, most people have already heard of Taobao and Tmall, and its cross border offering Tmall Global. From marketing campaign planning to media buying, we will give you the best result possible. Sephora joins hands with leading cross-border e-commerce platform Tmall Global to launch the Sephora Tmall Global Flagship Store.. As part of the launch, a show room presenting cross-border beauty products with “cloud shelves” in the physical Sephora store is also being unveiled to further enrich customer experience and create online-offline synergy. Create new account. 3. Tmall Global is daarmee de ideale partner voor bedrijven met cross-border e-commerce ambities. online consumers is a daunting task, that’s where our expertise comes in. Our upcoming Global Ecommerce Report found that 74% of Chinese online shoppers have purchased cross-border. • Increase the long tail product sales (to be x% of total GMV) Indeed, many overseas brands and retailers have set up “Flagship Stores” and “Specialty Stores” at Tmall Global. Alternatively orders can be processed via a bonded warehouse solution from one of the China free-trade zones. their cross-border model, Tmall Global, boasts 100 million customers. Tmall and JD are representing an increasing number of ... hinas (cross-border) e-commerce market, together with the implementation of favourable policies to further stimulate market development in 2016, led to the publication of the first edition of the cross-border e-commerce guidebook in early 2017. These cookies will be stored in your browser only with your consent. • Suggest new product lines that can be introduced on the store Download Tmall Global guide. The consolidated order is air-shipped to China and then delivered to end consumers (max. It is fast, cheap and region are eligible to open this store format. operations and we connect your orders. • Guidelines of various regulatory and compliance standards that need to be met by the distributor for the brand to choose the distributor as their authorized reseller Tmall Global is one of the largest B2C Cross-border eCommerce platforms in China. Just set up your https://rule.tmall.hk/rule/rule_detail.htm?spm=a2231.7837203.0.0.GaJwnD&id=8942&tag=self. It is a new cooperation model to help overseas brands to test their potentials for China markets. • GMV It is mandatory to procure user consent prior to running these cookies on your website. Learn how to start selling on Tmall.hk, JD Worldwide or via WeChat. Tmall Partners (TP) are Professional Service Company with operations in China that provides merchants with high-quality cross border e-commerce services. These cookies do not store any personal information. more than localization, we’ll trans-create your mindset into Chinese. We do much TOF applies a consignment model to optimize assortment and facilitate easy exchange of inventory in the home country can use Alibaba’s overseas warehouses to sell through the TOF store on Tmall. But opting out of some of these cookies may have an effect on your browsing experience. Consumers can use Alipay to buy overseas imported goods just like shopping on Taobao. The cross-border … the best path to success. Chinese culture can be a daunting task but we’ll remove the headaches and help you localize your site. Focus on cross-border e-commerce in China. China internet company Alibaba manages its cross-border e-commerce import operation through Tmall Global, a direct competitor to JD Worldwide and Kaola (acquired by Alibaba in 2019).. Tmall Global is the biggest cross-border e-commerce platform in China. Tmall International currently hosts more than 400 foreign brands coming from 25 countries and regions. We will drive the We are recommended by Alibaba specifically for mom & baby and beauty clients. Chinese consumers prefer to spend money on quality and cost-effective products. } Juhuasuan, Alibaba’s group-buying platform, will also be forming cooperative partnerships with 26 foreign embassies in … Besides, Kaola.com and JD Worldwide ranked second and third respectively. The “Cross-border Refunds” service specification announced that for international merchants who selected “Cross-border Refund” service (i.e. The brand manages its flagship store on Tmall Global or through the help of a Tmall Partner (TP)*, Brands that are willing to test the China market can use Alibaba’s overseas warehouses to sell through the TOF store on Tmall. At present, more than 25,000 international brands have settled in 92 countries and regions around the world, covering more than 5,100 categories such as maternal and child care, beauty, health care, and food. The owner of the store must be the formal representative of the brand or controller. Real-Time Deduction of Software Service Fee. AliBaba, vergelijkbaar met het Bol.com Plaza platform in Nederland, is eigenaar van de grootste online verkoopplatforms in China: TaoBao, Tmall en Tmall Global. Tmall Global has become the No.1 choice for health food Cross-Border E-Commerce shopping, and the consumption scale in this platforms is steadily expanding. reliable. Users can search for products and Tmall which can include regular product listings or Tmall Global listings. Tmall Global presents a growing opportunity for new foreign retailers looking to enter the Chinese ecommerce market through a marketplace strategy. Shipping is managed via cross-border delivery or through bonded warehouse within a China free-trade zone. Our Order Management System as well as our Warehouse Management System is fully intergrated into 20+ Chinese eCommerce platforms. • How to increase repurchase rates and conversion rates of sales. event : evt, Tmall Global Launched Cross-Border Direct Delivery Service "Overseas Direct Procurement" BY Shine Hu Sep 07, 2020 Tmall Global announced it would upgrade its overseas warehouse business and officially released the cross-border direct delivery service "Overseas Direct Procurement," focusing on importing overseas niche products. Tmall Global Launched Cross-Border Direct Delivery Service . best ROI with your marketing budget. Brands ship goods directly from country of origin to the consumer. This site uses cookies to provide you with a great user experience. Can not be guaranteed and the cost is high we ’ ll remove the headaches and help you your! 'S largest cross-border e-commerce platform a user searches on Tmall Global Representative will give you the best result.. 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